amiando, in partnership with ICCA, asked 1,000 event organizers worldwide, amongst which many ICCA members, about how they are using social media for their events. The Social Media & Events Report 2012 based on this survey has just been published.
It points out the latest trends, numbers and facts, current challenges and future developments of event organisers concerning social media. The comparison of results from last year suggests some important changes and the report contains some very useful “How To:” social media tips & tricks for the events industry.
I highly recommend to check out this report. Please download the Social Media & Events Report 2012 from amiando’s website.
Please also have a look at the #icca11 social media for events case study and see how ICCA has used social media for its 2011 Congress in Leipzig last year.