Australia’s most successful and growing regional events are using social media platforms to create strong event attendance and reputation. By connecting their events to communities of interest, they create networks of advocates and take the pressure off marketing budgets.
Tourism Research Australia together with the South Australian Tourism Commission and Tourism Victoria, contracted iSpy Research to produce the toolkit: Get social and improve your event! The toolkit was developed to give event organisers and marketers real, hands on, “how to” lessons to help make the most of every marketing dollar spent promoting their event.
The study found that nearly 80 per cent of people who attended a regional event in Australia used social media, and nearly one-third (30 per cent) of them used social media to engage with the event before, during and after.
The toolkit provides some very practical guidelines and checklists. Check it out!