How to use social media to add value to your ICCA Congress?


Last year’s ICCA Congress propelled on social media (See related press release  and “15 Reasons ICCA had tremendous Twitter traffic at the 2014 Congress”). While on average 10-20% of delegates at a conference or tradeshow are active on Twitter, almost 60% of ICCA Congress delegates were active on Twitter before, during or after the ICCA Congress.

How to make the most of this opportunity and use social media to increase your ICCA Congress experience?

Before the Congress: Preparations and networking

  1. Join the conversation on Twitter using ICCA’s official community hashtag #ICCAWorld:
  • Search for #ICCAWorld on Twitter and connect and engage with other ICCA members.
  • Ask the ICCA online community for advice
  • Use hashtag #RoadtoArgentina to share images, tips and advice during your journey and preparations for the #ICCAWorld Congress in Buenos Aires.
  1. Like our Facebook page on, and share your pictures and videos by tagging the “ICCAWorld” page in your post. Join the “54th ICCA Congress” Event page on Facebook to stay up date with the latest practical event updates.
  2. Join the ICCA member-only LinkedIn Group.
  1. Follow us and share your pictures on Instagram using #ICCAWorld.

During the Congress: Share valuable learnings and share the fun

Twitter is your best friend during meetings and events: All messages are open to the public, messages are quick and short, and you can easily group and find relevant messages with a hashtag. An #ICCAWorld Twitter- and Instagram feed will be shared on social media screens throughout the venue during the Congress.

Why take notes on a piece of paper if you can share them and allow the world to see?

Conferences & tradeshows can be sources of wonderful ideas. By sharing your key takeaways on Twitter, you can share your peronal notes with other participants.

Have a look at the key takeaways shared by 2014 #ICCAWorld Congress participants, grouped by Congress education session. They read as shared notes from the education sessions. This is one of the main purposes of the ICCA community: Sharing knowledge and expertise, and this is a great way to do it online.

Please help us share this useful content, using hashtag #ICCAWorld on Twitter. Connect with the speaker by mentioning his/her Twitter account in your posts. You can find the Twitter accounts of the speaker(s) in their profiles in the Spotme event app, which are included in the Congress Education Programme in the app.

Will you top the chart?

We will acknowledge the top 3 most active contributors as “#ICCAWorld online ambassadors”. You can check out the live rankings on the social media feeds on the screens in the venue and the ICCA Congress website.

Remember and share the moments with your ICCA Friends at the Congress: #ICCAFriends

Take a picture of yourself with some of your ICCA member friends you are meeting at the Congress and share it on Twitter or Instagram using hashtag #ICCAFriends. Selfie sticks are available so you can include more #ICCAFamily members! The most popular #ICCAFriends shot wins a special prize!

After all, without fun no game, right?!

We look forward to seeing you at the Congress, and connecting with you online!

One comment on “How to use social media to add value to your ICCA Congress?

  1. Pingback: How to use social media to add value to your ICCA Congress? – Part 2: What to share? |

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