The 5 shortlisted campaigns for the ICCA Best PR Award 2015 showed some clear parallels, which sum up the latest trends in meetings industry PR:
- Destinations are using local expertise and local knowledge to position themselves as knowledge hubs
- Even though we are in a B2B market – all campaigns are aimed at people, and about finding ways to activate people
- Successful PR campaigns use storytelling
- They all successfully implement online channels
All successful PR campaigns of the 5 shortlisted candidates include at least 3 of these 4 aspects. Find short interviews by Ian Whiteling about all 5 campaigns below, including an introduction by James Latham of Best PR Award sponsore International Meetings Rreview and Best PR Award judging panel chair Johanna Fischer:
What do you think of the campaigns of this year’s finalists?