Reactive or proactive? 7 Factors for effective crisis communication for international meetings

Including a Crisis communication checklist to prepare before an event

This article is included in ICCA’s new white paper “Crisis Communication Guidelines”, designed for association executives and meetings management companies to plan, prepare, manage, and recover from any crisis situation, and created in cooperation with Safehotels Alliance, the originator of The Global Hotel Security Standard ©,

Caption: (fltr) Mathijs Vleeming, Communication Strategist of ICCA, Martin Sirk, CEO of ICCA and Hans Kanold, CEO of Safehotels launch the new Crisis Management Guidelines document at IMEX in Frankfurt.

(fltr) Mathijs Vleeming, Communication Strategist of ICCA, Martin Sirk, CEO of ICCA and Hans Kanold, CEO of Safehotels launch the new Crisis Management Guidelines document at IMEX in Frankfurt.

If you had a crisis on your hands tomorrow, would you know how to respond and communicate your message to the world quickly and effectively? Continue reading

Crisis communication -Vodafone Netherlands case

Vodafone Crisis Communication

Just thought I should quickly share this case study on good crisis communication by Vodafone.

What happened: A fire at Vodafone in the Netherlands caused clients not being able to call nor use mobile internet for days over Easter, and problems are still not fully solved at the moment of writing this post.

Vodafone replied clear and simple: they released YouTube videos of the Dutch CEO and other key staff explaining the problem, giving a behind the scenes look and showing the damage and how hard they are working to fix it:

CEO Rob Shuter gives an update of the incident at Vodafone NL


Vodafone CEO takes us through the building and gives clear background information on the damage caused


Lesson learned: Honesty and transparency (and personalization) create understanding amongst the public and is the best way to respond to a crisis.

See all related Vodafone videos on http://www.vodafone.nl/herstel/