The 5 shortlisted campaigns for the ICCA Best PR Award 2015 showed some clear parallels, which sum up the latest trends in meetings industry PR:
- Destinations are using local expertise and local knowledge to position themselves as knowledge hubs
- Even though we are in a B2B market – all campaigns are aimed at people, and about finding ways to activate people
- Successful PR campaigns use storytelling
- They all successfully implement online channels
All successful PR campaigns of the 5 shortlisted candidates include at least 3 of these 4 aspects. Find short interviews by Ian Whiteling about all 5 campaigns below, including an introduction by James Latham of Best PR Award sponsore International Meetings Rreview and Best PR Award judging panel chair Johanna Fischer:
See also: Why Bogota won the ICCA Best PR Award 2015
A beautiful story in itself: The judges unanimously chose the first Latin American winner of the Best PR Award, which was announced at the 2015 ICCA Congress in Buenos Aires, Argentina: The Greater Bogota Convention Bureau.
Bogota’s “People: The Power of Hope” PR campaign, supporting their bid for the One Young World Summit, successfully activated the local community to tell the story of Colombia’s transformation with Latin American spirit and passion.
At the recent ibtm world tradeshow in Barcelona, James Latham of Best PR Award sponsor International Meetings Review interviewed Sandra Garcia of the Greater Bogota Convention Bureau about their campaign:
ICCA announced the shortlist for this year’s ICCA Best PR Award, who will share their PR campaigns as examples of good practice at the 54th ICCA Congress in Buenos Aires, Argentina.
The shortlisted 2015 ICCA Best PR Award candidates are (in alphabetical order):
- Brisbane Convention and Exhibition Centre (BCEC)’s campaign to generate an international profile for Brisbane as a centre of science and research excellence around hosting the G20 Leaders Summit
- Dubai Business Events, for its PR strategy to position Dubai as a new destination for associations and business events
- Glasgow City Marketing Bureau’s PR strategy based on partnership with their clients to support their events and showcase the city to potential clients
- Greater Bogota Convention Bureau for their PR campaign supporting the bid for the One Young World Summit
- London & Partners for their ‘Love the event & Love the experience’ campaign
We viewed and categorized a total of 48 press releases published on the ICCA website in July to share some observations.
The majority of texts introduce changes in infrastructure, new developments, strategies and concepts – 19 % of the 48 July releases are in context with sustainability matters in one way or the other.
Announcements of congresses won and awards/competitions are the other topics used for the releases. Some articles fit into more than 1 category; hence the majority of press releases are on the factual rather than on the inspiring – story-telling – side. Continue reading
This Meetings PR blog looks to inspire and help ICCA members to improve their PR and content marketing efforts for better commercial gain and success.
Obviously you as a reader are interested in what is good and smart PR in the meetings industry!
The PR award panel currently works on identifying ICCA members with ‘good’ PR, to nominate them for the ICCA PR Award during the Congress in Buenos Aires. I’d like to share some analysis and aspects that I come across during the process, in this blog.
To see what kind of ‘stories’ are presented in the associations community, my team and I did an analysis of press releases published on the ICCA members press releases section on the ICCA website during the month of July 2015:
We have looked at a total of 48 press releases, which we viewed one-by-one, categorized them and would like to share some findings with you. Continue reading
(Not many people understand the importance of an impactful headline, for example!)
ICCA Best PR Award Judging Panel stresses the importance of storytelling in the digital age and adds Johanna Fischer of tmf dialogue marketing as a chairperson and moderator.
Digital and social channels are rapidly changing the field of PR. However, the core values of effective PR remain the same: Both traditional PR and social- and content marketing are about the art of getting others to talk about you in order to amplify and spread your message, and using creative storytelling to achieve this goal.
The ICCA Best PR Award, which was set up in 2012 with ICCA Business Partner International Meetings Review (IMR), aims to increase the PR efforts of ICCA members, the main suppliers to the international meetings industry.
Johanna Fischer is the Managing Director of tmf dialogue marketing, which provides marketing and PR services to ICCA members and has been an ICCA member for almost 10 years. Ms. Fischer will not only be part of the judging panel, but she will also be moderating a session on best practices in PR at the ICCA Congress, in which the Best PR Award finalists share their PR cases with ICCA members: “Great PR builds on the best combination of meetings journalism and marketing/sales driven stories. There is lots of new education for meeting professionals in how social media and a variety of communication channels can work and interact with each other to reach the final goal – marketing and “selling” your meeting product.”
Martin Lewis, Managing Editor at CAT Publications and Chairman of IMR’s Editorial Advisory Board said: “We believe the meetings industry could be much better at PR. By finding and sharing strong case studies of ICCA members’ activities we hope to increase the PR efforts of the whole meetings industry. PR is all about being creative and finding angles to create a story that engages readers, and which communicates your key messages and brand values. The same principles apply to digital PR.” Continue reading
As published on International Meetings review:
During the 53rd ICCA Congress in Antalya, Turkey earlier this month, the Wonderful Copenhagen CVB was named the winner of the 2014 ICCA Best PR Award, sponsored by International Meetings Review. At last week’s EIBTM conference and trade show inBarcelona, Spain, IMR caught up with Ulrika Mårtensson, Head of Communications – meetings & conventions at the Convention Bureau to talk about the award and Wonderful Copenhagen’s initiatives.
International Meetings Review on Vimeo.
Wonderful Copenhagen Convention Bureau was announced as a winner of the 2014 ICCA Best PR Award at the Closing Ceremony of the 53rd ICCA Congress in Antalya, Turkey, by James Latham, Executive Director of International Meetings Review, the sponsor of the Award, and new ICCA President Nina Freysen-Pretorius.
Martin Lewis, Chairman of the Editorial Advisory Board of International Meetings Review, comments: “What makes good PR is the creation of a story that engages readers, and Wonderful Copenhagen understands the story telling aspect of PR very well. Year on year Copenhagen Convention Bureau has shown a strong and consistent creativity in finding angles to tell stories which include their key messages and brand values, impressing all the judges across the board.”
The 4 finalists of the 2014 ICCA Best PR Award are:
- Abu Dhabi National Exhibition Company (ADNEC)
- German Convention Bureau (GCB)
- Malaysia Convention & Exhibition Bureau
- Wonderful Copenhagen Convention Bureau
As posted on International Meetings Review
Last year, ICCA launched its inaugural Best PR Award, which was presented to the Kuala Lumpur Convention Centre by Martin Lewis, Chairman of the Editorial Advisory Board of International Meetings Review, the sponsor of the Award. IMR’s James Latham spoke with ICCA CEO Martin Sirk for the rationale behind the award.