ICCA statistics are just one option when ranking cities

Using key global city rankings to help your destination stand out in the meetings industry

ICCA has partnered with our friends (and ICCA Congress speakers) Greg Clark and Tim Moonen at The Business of Cities to share with ICCA members their comprehensive analysis of the most useful and insightful global cities rankings.

Next week marks the release of ICCA’s eagerly awaited and widely promoted annual city and country rankings based on the number of rotating international association meetings hosted. This additional city ranking resource demonstrates that there are numerous alternative approaches to the analysis of competitive position and performance!

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4 Meetings PR trends in 2015


The 5 shortlisted campaigns for the ICCA Best PR Award 2015 showed some clear parallels, which sum up the latest trends in meetings industry PR:

  • Destinations are using local expertise and local knowledge to position themselves as knowledge hubs
  • Even though we are in a B2B market –  all campaigns are aimed at people, and about finding ways to activate people
  • Successful PR campaigns use storytelling
  • They all successfully implement online channels

All successful PR campaigns of the 5 shortlisted candidates include at least 3 of these 4 aspects. Find short interviews by Ian Whiteling about all 5 campaigns below, including an introduction by James Latham of Best PR Award sponsore International Meetings Rreview and Best PR Award judging panel chair Johanna Fischer:

See also: Why Bogota won the ICCA Best PR Award 2015

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Why Bogota won the ICCA Best PR Award 2015


A beautiful story in itself: The judges unanimously chose the first Latin American winner of the Best PR Award, which was announced at the 2015 ICCA Congress in Buenos Aires, Argentina: The Greater Bogota Convention Bureau.

Bogota’s “People: The Power of Hope” PR campaign, supporting their bid for the One Young World Summit, successfully activated the local community to tell the story of Colombia’s transformation with Latin American spirit and passion.

At the recent ibtm world tradeshow in Barcelona, James Latham of Best PR Award sponsor International Meetings Review interviewed Sandra Garcia of the Greater Bogota Convention Bureau about their campaign:

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Johanna Fischer

ICCA members’ press releases part 2 – topics and creativity

We viewed and categorized a total of 48 press releases published on the ICCA website in July to share some observations.

The majority of texts introduce changes in infrastructure, new developments, strategies and concepts – 19 % of the 48 July releases are in context with sustainability matters in one way or the other.
Announcements of congresses won and awards/competitions are the other topics used for the releases. Some articles fit into more than 1 category; hence the majority of press releases are on the factual rather than on the inspiring – story-telling – side. Continue reading

Johanna Fischer

Preparing for PR Award 2015 – looking at ICCA members’ press releases

This Meetings PR blog looks to inspire and help ICCA members to improve their PR and content marketing efforts for better commercial gain and success.

Obviously you as a reader are interested in what is good and smart PR in the meetings industry!

The PR award panel currently works on identifying ICCA members with  ‘good’ PR, to nominate them for the ICCA PR Award during the Congress in Buenos Aires. I’d like to share some analysis and aspects that I come across during the process, in this blog.

To see what kind of ‘stories’ are presented in the associations community, my team and I did an analysis of press releases published on the ICCA members press releases section on the ICCA website during the month of July 2015:

We have looked at a total of 48 press releases, which we viewed one-by-one, categorized them and would like to share some findings with you. Continue reading

5 Reasons why destinations should take PR advantage of their ICCA rankings

Paris proud number one for 2013

It’s time to take advantage of your ICCA ranking! ICCA’s 2014 country and city rankings will be published again right before IMEX (See release dates). Your destination’s ranking in the ICCA Statistics reflects your position in the international association meetings market and offers some very valuable PR opportunities which you should not miss out on.

Here are 5 reasons why you should start preparing your PR activities around the new ICCA rankings NOW: Continue reading

Remember your Ps


Public relations is about credibility. To have an objective third-party (the media) talk about your product (destination, venue) – even if what is being said is not entirely positive – is to achieve a kind of validity that lies beyond the reach of advertising. That’s why PR firms can charge those eye-watering retainers. That’s why businesses with deep pockets don’t think twice about paying them.

But the meetings industry is not entirely awash with money. There are plenty of convention centres, PCOs and convention bureaux that don’t have limitless cash to splash. What then? Well, now I’m going to let you into one of those little secrets that you probably knew already: Public relations is not rocket science.

The same could be said about journalism, of course. The thing is, just because something is not rocket science doesn’t mean you can’t mess it up. And it doesn’t mean those PR firms who get results for their clients are necessarily over-charging. It can take a lot of patience, hard work, and – yes – skill to do relative simple things exceedingly well. It’s much easier to be half-arsed about it.
As a journalist I receive dozens of press releases every day. I don’t really think about it now, but subconsciously I’m looking for the three Ps. Point (or Purpose), People, and Pictures.

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Win! Sex! Crisis!

The word “win” is like the word “sex” or “crisis”: It is an attention grabber.

Even though the actual meeting itself is usually years away, given the long lead-time of association meetings, winning a bid is a great PR opportunity, which probably not enough members are making full use of.

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Plan your PR around the release of the 2012 ICCA country and city rankings

ICCA 2012 Statsistics ReportQuick note to all ICCA members: Please note that we will send the full 2012 ICCA country and city rankings to all members on Wednesday 8 May. We kindly ask you to not publicize the news on your 2012 rankings before next Monday 13 May, when ICCA will send out an ICCA press release. This way we all publish the rankings simultaneously, which avoids creating confusion and gives all members a couple of days to prepare and plan their news releases.

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ICCA statistics – make them ROCK!

Yes, I know, statistics are boring and do not rock at all… but please read on because this blog-post is actually all about how to transform dull columns of figures into valuable (and, yes, interesting!) stories that pull in readers and help to reinforce your company’s or destination’s brand image.

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