The ICCA Best PR Award, in association with International Meetings Review (IMR), recognises exceptional PR performance by ICCA members, covering both traditional print and online media channels.
How ICCA created its Public Relations Award:
We are watching you!
The unique feature of the ICCA Best PR Award competition is that you can’t enter in the traditional sense. Instead IMR and ICCA are evaluating print and web/social media channels over the course of the year, to see which ICCA members are gaining the best coverage and the strongest brand profiling. They are on the lookout for high-visibility coverage, for strong story-telling, for brand consistency, for innovative and creative ways of successfully using web and social media channels, and for PR that showcases success or helps to overcome a crisis.
If you would like to present yourself as a candidate, or if you would like to nominate other ICCA members, please contact Mathijs Vleeming at ICCA Head Office (mathijs.v@iccaworld.com).
A judging panel, consisting of Johanna Fischer (Chairperson and Moderator), Managing Director of tmf dialogue marketing, Martin Lewis, Chairman of IMR’s Editorial Advisory Board and Chief Editor of CAT Publications, Roger Kellerman of Meetings International, Betsy Bair, Content Director of MeetingNet and Mathijs Vleeming, Communication Strategist of ICCA, will present a shortlist of max. 5 candidates before the ICCA Congress. All ICCA members on the shortlist will be invited to do a short presentation on their PR campaign in a dedicated PR session during the ICCA Congress.
The winner will be announced during the closing session at the Congress.
See also:
- 2015 Winner: Greater Bogota Convention Bureau
- 2014 Winner: Wonderful Copenhagen Convention Bureau
- 2013 Winner: Kuala Lumpur Convention Centre
- Evaluation criteria
- Prize
- Judging panel
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