Wonderful Copenhagen Convention Bureau tells its story best
Wonderful Copenhagen Convention Bureau was announced as a winner of the 2014 ICCA Best PR Award at the Closing Ceremony of the 53rd ICCA Congress in Antalya, Turkey, by James Latham, Executive Director of International Meetings Review, the sponsor of the Award, and new ICCA President Nina Freysen-Pretorius.
Left to right: ICCA President Nina Freysen-Pretorius, Ulrika Mårtensson, Head of Communications – Meetings & Conventions at Wonderful Copenhagen Convention Bureau, and James Latham of ICCA’s Best PR Award Sponsor International Meetings Review
Martin Lewis, Chairman of the Editorial Advisory Board of International Meetings Review, comments: “What makes good PR is the creation of a story that engages readers, and Wonderful Copenhagen understands the story telling aspect of PR very well. Year on year Copenhagen Convention Bureau has shown a strong and consistent creativity in finding angles to tell stories which include their key messages and brand values, impressing all the judges across the board.”
Copenhagen is a popular meetings destination, featured for decades in the top-20 on ICCA’s ranking of World’s Most Popular Convention Cities. Apart from the city’s meetings infrastructure Copenhagen’s success as a meetings destination tie in to the fields of innovation, sustainability/CSR and high quality of life. Copenhagen’s PR strategy focusses on finding angles to tell interesting stories to tell these three narratives, which are closely intertwined.
Ulrika Mårtensson, Head of Communications – Meetings & Conventions at Wonderful Copenhagen Convention Bureau, comments: “To us, PR is an essential and cost-effective way of supporting and boosting sales and marketing activities, and we have used PR as a strategic tool for almost 15 years. Copenhagen is a relatively small destination with a limited budget, but that has only served to make us more creative and focused. We don’t work with external agencies, but we work closely together with the city’s meetings industry, public partners and VisitDenmark. We are thrilled that the judges recognize our PR activities as being relevant and outstanding.”
Copenhagen’s #BeeSustain-campaign was also one of three finalists for the 2014 ICCA Best Marketing Award.
Congratulations also go out to the other 3 finalists of the 2014 ICCA Best PR Award: Abu Dhabi National Exhibition Company (ADNEC), German Convention Bureau (GCB) and Malaysia Convention & Exhibition Bureau.
The finalists and the winner receive worldwide acknowledgement and profiling via ICCA and IMR, and had the opportunity give a presentation on their PR strategy and campaigns in a dedicated PR session at the ICCA Congress, titled “PR Excellence – learning from the best”.
The ICCA Best PR Award, in association with International Meetings Review (IMR), recognises exceptional PR performance by ICCA members, covering both traditional print and web/social media channels. The unique feature of the ICCA Best PR Award competition, in association with International Meetings Review (IMR) is that there is no need to actually send in an entry. Instead, editorial representatives from IMR publishers and ICCA’s PR staff have been carefully evaluating the PR coverage of ICCA members over the course of the year. They have been looking out for high-visibility coverage, for strong story-telling, for brand consistency, for innovative and creative ways of successfully using web and social media channels, and for PR that showcases success or helps to overcome a crisis.
The ICCA Best PR Award competition was launched at the 2012 ICCA Congress in Puerto Rico, where ICCA and its Business Partner, International Meetings Review, launched their long-term strategic collaboration. ICCA CEO Martin Sirk: “Why are ICCA and IMR collaborating in this award? Very simple: we both believe that PR is still the most under-utilised and misunderstood weapon in our industry’s arsenal, and we have a shared mission to demonstrate to ICCA members just how powerful and uplifting great PR can be! It isn’t enough to shout out your message loudly through mainstream marketing, today what’s really critical is for others to be talking positively about you, your objectives, and your successes, and to achieve this goal there is nothing better than well-directed, creative PR. It’s also the cheapest way to get noticed too, of course, not to be underestimated in this age of austerity! This year we’ve had some really great entries: quirky, engaging, inspiring, impactful. We are certain the work of this year’s finalists will encourage more excellent PR from our members in 2015.”