Using key global city rankings to help your destination stand out in the meetings industry
ICCA has partnered with our friends (and ICCA Congress speakers) Greg Clark and Tim Moonen at The Business of Cities to share with ICCA members their comprehensive analysis of the most useful and insightful global cities rankings.
Next week marks the release of ICCA’s eagerly awaited and widely promoted annual city and country rankings based on the number of rotating international association meetings hosted. This additional city ranking resource demonstrates that there are numerous alternative approaches to the analysis of competitive position and performance!
It’s time to take advantage of your ICCA ranking! ICCA’s 2015 country and city rankings will be published on 17 May at noon CET.
Your destination’s ranking in the ICCA Statistics reflects your position in the international association meetings market and offers some very valuable PR opportunities which you should not miss out on.
Here are 5 reasons why you should start taking PR-advantage of the new ICCA rankings: Continue reading
(Not many people understand the importance of an impactful headline, for example!)
ICCA Best PR Award Judging Panel stresses the importance of storytelling in the digital age and adds Johanna Fischer of tmf dialogue marketing as a chairperson and moderator.
Digital and social channels are rapidly changing the field of PR. However, the core values of effective PR remain the same: Both traditional PR and social- and content marketing are about the art of getting others to talk about you in order to amplify and spread your message, and using creative storytelling to achieve this goal.
The ICCA Best PR Award, which was set up in 2012 with ICCA Business Partner International Meetings Review (IMR), aims to increase the PR efforts of ICCA members, the main suppliers to the international meetings industry.
Johanna Fischer is the Managing Director of tmf dialogue marketing, which provides marketing and PR services to ICCA members and has been an ICCA member for almost 10 years. Ms. Fischer will not only be part of the judging panel, but she will also be moderating a session on best practices in PR at the ICCA Congress, in which the Best PR Award finalists share their PR cases with ICCA members: “Great PR builds on the best combination of meetings journalism and marketing/sales driven stories. There is lots of new education for meeting professionals in how social media and a variety of communication channels can work and interact with each other to reach the final goal – marketing and “selling” your meeting product.”
Martin Lewis, Managing Editor at CAT Publications and Chairman of IMR’s Editorial Advisory Board said: “We believe the meetings industry could be much better at PR. By finding and sharing strong case studies of ICCA members’ activities we hope to increase the PR efforts of the whole meetings industry. PR is all about being creative and finding angles to create a story that engages readers, and which communicates your key messages and brand values. The same principles apply to digital PR.” Continue reading
Really enjoyed presenting the case study of the social media activities around our 2014 ICCA Congress as a humble keynote speaker at the ICCA Association Expert Seminar (#ICCAAES) last weekend.
Here’s the presentation on Slideshare: Continue reading
It’s time to take advantage of your ICCA ranking! ICCA’s 2014 country and city rankings will be published again right before IMEX (See release dates). Your destination’s ranking in the ICCA Statistics reflects your position in the international association meetings market and offers some very valuable PR opportunities which you should not miss out on.
Here are 5 reasons why you should start preparing your PR activities around the new ICCA rankings NOW: Continue reading
The word “win” is like the word “sex” or “crisis”: It is an attention grabber.
Even though the actual meeting itself is usually years away, given the long lead-time of association meetings, winning a bid is a great PR opportunity, which probably not enough members are making full use of.