Johanna Fischer

Preparing for PR Award 2015 – looking at ICCA members’ press releases

This Meetings PR blog looks to inspire and help ICCA members to improve their PR and content marketing efforts for better commercial gain and success.

Obviously you as a reader are interested in what is good and smart PR in the meetings industry!

The PR award panel currently works on identifying ICCA members with  ‘good’ PR, to nominate them for the ICCA PR Award during the Congress in Buenos Aires. I’d like to share some analysis and aspects that I come across during the process, in this blog.

To see what kind of ‘stories’ are presented in the associations community, my team and I did an analysis of press releases published on the ICCA members press releases section on the ICCA website during the month of July 2015:

We have looked at a total of 48 press releases, which we viewed one-by-one, categorized them and would like to share some findings with you. Continue reading

Win! Sex! Crisis!

The word “win” is like the word “sex” or “crisis”: It is an attention grabber.

Even though the actual meeting itself is usually years away, given the long lead-time of association meetings, winning a bid is a great PR opportunity, which probably not enough members are making full use of.

Continue reading