We viewed and categorized a total of 48 press releases published on the ICCA website in July to share some observations.
The majority of texts introduce changes in infrastructure, new developments, strategies and concepts – 19 % of the 48 July releases are in context with sustainability matters in one way or the other.
Announcements of congresses won and awards/competitions are the other topics used for the releases. Some articles fit into more than 1 category; hence the majority of press releases are on the factual rather than on the inspiring – story-telling – side. Continue reading