The word “win” is like the word “sex” or “crisis”: It is an attention grabber.
Even though the actual meeting itself is usually years away, given the long lead-time of association meetings, winning a bid is a great PR opportunity, which probably not enough members are making full use of.
ICCA CEO Martin Sirk’s opening speech at the ICCA Research, Sales & Marketing Programme, which took place in July in Amsterdam was titled: “It is not about the price tag”. His key message was that many innovative marketing campaigns are done on a low budget. Being successful is not about the budget, it is about being creative, recognising and taking benefit of opportunities and using the talents of your staff.