How ICCA used social media to add value to its 2015 Congress
The 2014 ICCA Congress in Antalya had tremendous social media traffic and provided some valuable results (see: 15 Reasons ICCA had tremendous Twitter traffic at the 2014 Congress). The most valuable results were not only the fact that 59% of the delegates indicated in the post-congress survey that they used social media before, during and/or after the event, but that 70% of those delegates said it helped them increase the value of their ICCA Congress experience. Additionally, almost 75% said they feel using Twitter helped them to increase their interaction with other members. These are very high and tangible results that are hard to top! Was this a one year result only and did ICCA get lucky or was this a more structural result that we could repeated this year?